A piece of plastic might be the key to the Norwegian winning his first hard-court title in four years.

The world No. 10 launched his clothing brand in 2023, with the inaugural drop raising more than $150,000 for children with critical health needs.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

The brand says the shoe, developed with input from its signature player Marta Kostyuk, is "personalized to the needs of the female athlete."

The fast-rising teenager, who began 2025 ranked inside the world’s Top 15, joins the likes of Coco Gauff, Jannik Sinner, and Iga Swiatek on the watch sponsor’s star-studded roster.

The new queen of Melbourne Park was styled in a mineral blue mini dress for the occasion.

Inspired by Gauff's dad's chosen sport of basketball, Gauff's custom sneaker remains the first-of-its-kind in the tennis market.

Without an apparel sponsor, the No. 195-ranked Aussie turned to Ebay and Facebook to source a few iconic vintage tennis dresses.

Previously sponsored by Lacoste, the Russian player had been without an apparel sponsor for about a year before unveiling her new kit.

The eighth-ranked American will exclusively wear the sustainable, luxury jewelry brand on and off the court.

The color scheme may be toned down, but the former world No. 1's outfit is all about the accessories.